FOR IMMEDIATE RELEASE

Contact:
Kristina O'Connell
Wadee
978/988-8887
kristina@wadee.com

WILMINGTON, MA, OCTOBER 1, 2004 - Wadee - a new Massachusetts-based company specializing in high-end creative gifts for children and babies - reports its online sales are soaring. Kristina O'Connell, owner of Wadee, says there is growing demand for high-quality, low-stress shopping for gifts, whether personal or business.

"The company brings together a wide variety of products so customers don't have to spend their valuable time researching products online," says O'Connell. "We simplify the buying experience while providing personalized service and a full line of unique children's products that you won't find anywhere else."

A former high-tech marketing executive, O'Connell uses her expertise to select products that appeal to a sophisticated buyer. More than 40 vendors from around the world, all one-of-a-kind artisans, provide products that are colorful, whimsical, safe, durable and imaginative. No brand names.

Wadee products range from luxurious baby blankets, heirloom keepsakes and funky diaper bags to colorful stuffed toys and charming room accessories. "Gift Pails" for newborns through age 6, have been a recent best seller at $55 and up. Each custom designed Gift Pail is packaged with pride and bursting with color. Even the pail itself can be reused for storage or play.

"It's clear that parents appreciate the thoughtfulness and quality of the products as much or more than the child who receives the gift," says O'Connell.

Perfect for personal or business gift giving. Wadee does the footwork for you and takes care of every last detail - right down to sibling gifts and speedy service.

All gifts can be direct shipped anywhere and a handwritten card is included with each order as requested. Gift recommendations are cheerfully made. Visit Wadee (a make-believe name created by O'Connell's daughter as a toddler) at wadee.com or call Kristina O'Connell at 978/988-8887 for more information.

Client testimonials:

"It's great to send a gift without doing any of the leg work, and get a response from the recipient that it was one of the best gifts they've ever given. If you were to look up Wadee in the dictionary, it would say "unique, exciting gifts, beautifully wrapped, bringing joy to the giver and the recipient."
-Jodi King-Goldman, Attorney, Seattle, WA

I've given Wadee gifts to newborns up to 6 years old - they've all been thrilled!
-Sharron McCarthy, Publisher, New Hampshire Magazine

"Building loyalty with my clients is a top priority. I trust Wadee to put together the perfect gift for any occasion. For me it's all about the quality and uniqueness of the gift and how it makes the person feel when they open it. Wadee simplifies my life - and pleases my clients!"
- Maureen Dastous, Financial Advisor, American Express Financial

About Wadee
Wadee specializes in products that are as unique as each child - durable, handmade toys, accessories and furniture for infants, toddlers, and boys and girls up to age 6. Many Wadee products are hand-crafted by artisans from around the world for lasting durability and a special charm that can't be found anywhere else. Wadee products are sold on-line at www.wadee.com. To contact Wadee, or for inquiries, please visit wadee.com, email kristina@wadee.com or call 978-988-8887.