FOR IMMEDIATE RELEASE

Contact:
Kristina O'Connell
Wadee
978/988-8887
kristina@wadee.com

Sign Of The Times - Home Shopping Parties Growing In Popularity

Shopping in the comfort of your home and socializing with friends is driving an $8 billion dollar market in the US - and includes a new company called Wadee.

WILMINGTON, MA, SEPTEMBER 2, 2003 - Question: where can you shop for totally unique, handmade children's clothing, toys and gift ideas from as far away as Nepal -- without ever leaving your home?

For an increasingly number of busy moms, grandmothers, aunts and friends who need to find that perfect yet uniquely different gift for the infant, toddler, or little boy or girl in their lives, the answer is Wadee. There are many other U.S. companies large and small that currently sell their wares via home parties. Wadee is unique in the sense that there are no other companies offering boutique quality products for children in the home party setting.

The home party market represents over $8 billion dollars a year in the United States. There is no question that party guests/customers find it relaxing - it's a great opportunity to socialize and shop for things they love. Analysts say at-home parties may be especially popular in these security-conscious times, because people are so focused on the comforts and safety of home.

Unique Hand-Crafted Products From Around The World Define New Children's Retailer
One-woman start-up offers children's clothing, toys and gifts that are as 'unique as each child'

Wadee (pronounced similarly to waddle) is a children's retail company that specializes in unique handmade clothing, toys and furniture. Wadee is a woman-owned start-up company that carries products from around the globe - essentially doing the footwork for busy people who want unique children's products, but simply don't have the time to travel to high-end art fairs or expensive boutiques to find them.

"The first thing I hear from people when they see these items is 'Wow! Where did you find this stuff? These are the most unique things I've ever seen," said Kristina O'Connell, owner of Wadee. Actually, the title on her business card reads mother, owner, happy - a testament to the unique nature of her vision, business and products, sold at popular at-home parties and most recently, on Wadee.com.

"I started Wadee to provide a service for busy parents," said O'Connell. "Instead of having to search little out-of-the-way stores and gift shops for that unique gift, Wadee does the footwork for you. These are the durable, fun products for children that you can really feel good about giving."

O'Connell works with artisans from around the world to gather a multitude of children's gifts, toys and clothing together in one place, making it easy to find exactly what customers are looking for. Whether it's a hand-sewn doll made of organic cotton and natural dyes, a children's felt purse hand-crafted in Nepal, or kids sweaters, jumpers, jackets and pantaloons that are as durable as they are fun to wear, Wadee seems to have it all - featuring items that nobody else seems to have.

Perhaps the best part about Wadee products is the way they're offered. In addition to e-commerce, Wadee products are available through home parties - providing an upscale shopping experience for Wadee toys, furniture, and clothing in the relaxed comfort of one's home.

"It's really a fun, casual way to shop," O'Connell says. "You just pick up the phone, set up a time, invite a few friends over, and spend the evening together. The full inventory is available - I bring it over and set it up. Again, no worries. All you have to do is relax, socialize, shop - and enjoy."

While Wadee products were initially sold at these home parties, the demand for them has been so great that the Wadee.com e-commerce site recently went live to serve those who prefer shopping on-line. Either way - e-commerce or home parties - Wadee seems to be striking a positive chord with people who are tired of the mall mentality for gift-giving, and who want something just a little different for their loved ones.

"It's like seeing all of those great, unique children items in a specialty shop in Portsmouth, or Newburyport, but you don't have to travel there to get them," one customer recently stated. "You have a great concept here."

About Wadee
Wadee specializes in products that are as unique as each child - durable, handmade clothing, toys, accessories and furniture for infants, toddlers, and boys and girls of all ages. Many Wadee products are hand-crafted by artisans from around the world for lasting durability and a special charm that can't be found anywhere else. Wadee products are sold through home parties and on-line at www.wadee.com. To contact Wadee, or for inquiries, please visit wadee.com, email info@wadee.com or call 978-988-8887.

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